This is interesting, because I've always been told you should "do market research" and "figure out who your customer is" and I always thought, like, HOW? If you're not selling anything yet, how can you possibly do either well enough for it to be much help? So I always suspected that was, to some degree, BS.
And I agree about fixtures but I think if they look TOO used/aren't suitable for the task they're being put to, it can look like you're already struggling and create a desperate ambience. Like, leave that old grocery store shelving you found in the alley for the scrappers. I know it's free. But leave it, unless it's going in the back room or you have a creative plan to revamp it. But maybe that's just me looking through store owner eyes.
All of this advice applies to online businesses too! Don’t stock inventory (aka digital courses), don’t buy expensive furnishings you can’t move (you don’t need the custom $10K website when you start), and don’t load up on tech too early. Great insights!
This is interesting, because I've always been told you should "do market research" and "figure out who your customer is" and I always thought, like, HOW? If you're not selling anything yet, how can you possibly do either well enough for it to be much help? So I always suspected that was, to some degree, BS.
And I agree about fixtures but I think if they look TOO used/aren't suitable for the task they're being put to, it can look like you're already struggling and create a desperate ambience. Like, leave that old grocery store shelving you found in the alley for the scrappers. I know it's free. But leave it, unless it's going in the back room or you have a creative plan to revamp it. But maybe that's just me looking through store owner eyes.
All of this advice applies to online businesses too! Don’t stock inventory (aka digital courses), don’t buy expensive furnishings you can’t move (you don’t need the custom $10K website when you start), and don’t load up on tech too early. Great insights!