Oh my gosh. I've just closed my brick and mortar store after 10 years to focus on my online store. The saddest part of it was the fact that I'm no longer contributing to the culture of my city in the same way, but the relief I felt while reading your articulation of things that I've never managed to bring to the surface was quite a lesson for me. I'm going to take everything you said and apply it to my own shopping behaviour in quite a different way. I've always supported small, but I'll be checking my assumptions much more closely from now on. Thank you!
I have a customer who likes to hold it over my head how "small businesses make it so difficult to shop with them." She brings up in conversation, pretty much every time she has been in, how much she loves Nordstrom and their amazing customer-friendly policies. My store is a shoe boutique with 1.5 employees, so it's clearly a fair comparison to Nordstrom. One of the customer's biggest complaints was that my part-time employee did not happily refund her for a pair of boots purchased final sale on clearance 10 months previously.
Oh my gosh. I've just closed my brick and mortar store after 10 years to focus on my online store.
The saddest part of it was the fact that I'm no longer contributing to the culture of my city in the same way, but the relief I felt while reading your articulation of things that I've never managed to bring to the surface was quite a lesson for me.
I'll be applying everything you said to my own shopping behaviour in quite a different way. I've always supported small, but I'll be checking my assumptions much more closely from now on.
Oh my gosh. I've just closed my brick and mortar store after 10 years to focus on my online store. The saddest part of it was the fact that I'm no longer contributing to the culture of my city in the same way, but the relief I felt while reading your articulation of things that I've never managed to bring to the surface was quite a lesson for me. I'm going to take everything you said and apply it to my own shopping behaviour in quite a different way. I've always supported small, but I'll be checking my assumptions much more closely from now on. Thank you!
Fantastic article. Thank you for sharing all of this, it's enlightening! Also, congrats on writing for Aeolidia again, that sounds awesome!
I have a customer who likes to hold it over my head how "small businesses make it so difficult to shop with them." She brings up in conversation, pretty much every time she has been in, how much she loves Nordstrom and their amazing customer-friendly policies. My store is a shoe boutique with 1.5 employees, so it's clearly a fair comparison to Nordstrom. One of the customer's biggest complaints was that my part-time employee did not happily refund her for a pair of boots purchased final sale on clearance 10 months previously.
Oh my gosh. I've just closed my brick and mortar store after 10 years to focus on my online store.
The saddest part of it was the fact that I'm no longer contributing to the culture of my city in the same way, but the relief I felt while reading your articulation of things that I've never managed to bring to the surface was quite a lesson for me.
I'll be applying everything you said to my own shopping behaviour in quite a different way. I've always supported small, but I'll be checking my assumptions much more closely from now on.
Thank you!