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"Well someone must be making money doing this."
The false assumption that because a small business is still there, it must be economically viable
Oct 30
•
Katherine Raz
9
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"Well someone must be making money doing this."
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Main Street America doesn't quite get us
They want to help, but they're not sure how. Will they listen?
Oct 25
•
Katherine Raz
11
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Main Street America doesn't quite get us
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July 2024
You need to raise your prices [part 4]
How to build a pricing strategy that scales, and why scaling matters
Jul 25
•
Katherine Raz
3
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You need to raise your prices [part 4]
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You need to raise your prices [part 3]
What happened when we started charging for something we used to do for free
Jul 11
•
Katherine Raz
4
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You need to raise your prices [part 3]
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June 2024
You need to raise your prices [part two]
How anchor pricing and ignoring behavioral science holds you back, and the simple math to break free
Jun 27
•
Katherine Raz
6
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You need to raise your prices [part two]
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You need to raise your prices [part one]
How to convince your customers, your team, and yourself that you're worth more
Jun 13
•
Katherine Raz
11
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You need to raise your prices [part one]
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March 2024
For the last time, we're not hosting classes
The simple math behind the reason we pulled the plug
Mar 28
•
Katherine Raz
11
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For the last time, we're not hosting classes
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5
That time I got audited by the state department of revenue
What I learned, what I would do differently, and how it turned out that the stated owed us a refund
Mar 7
•
Katherine Raz
2
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That time I got audited by the state department of revenue
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5
February 2024
Why (some of us) in brick and mortar are uniquely f-ed right now
But there's a bright side. It's called talking about it.
Feb 15
•
Katherine Raz
8
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Storefront Revolt
Why (some of us) in brick and mortar are uniquely f-ed right now
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8
My advice when launching your retail shop
Be the thing that solves a simple problem for a specific person, don't spend a lot of money, and don't let your personal tastes get in the way.
Feb 2
•
Katherine Raz
7
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My advice when launching your retail shop
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January 2024
The story of closing a location
We are officially closing a location, something I thought I would never do, and I feel great about it.
Jan 12
•
Katherine Raz
10
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The story of closing a location
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October 2023
One big barrier to starting a storefront businesses
Try getting a commercial leasing agent to call you back
Oct 19, 2023
•
Katherine Raz
2
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One big barrier to starting a storefront businesses
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